Drag & DROP Simplicity
I chose to talk about the simplicity of content creating with WIX.
The intention is to try and target small businesses and artists, and then to begin A/B testing on few types of potential groups with different copy/creative and targeting.
Innovative video for Youtube
I would create a 360 video and show all the different possibilities that WIX is opening to you.
You may look left and you will see a gallery of an artist who is currently working on a new piece,
On your right there's a couple looking for a wedding dress maker online while sitting on the the sofa.
When the door bell rings from behind - a pizza delivery boy enters and delivers a pizza to the couple. the couple say they didn't order anything - and right then the painter calls: "I did!".
WIX - works for everyone.
WEBSITES I LIKED:
SAMSUNG - Simple design which uses large titles with full width colourful images. The website is working on your visual sense.
Partner - Makes you want to scroll down. Icons make a big difference: Since there are a lot of sections on this website, the simple icons makes it look very plain and easy. Combined with the brand colour palette - the website looks very friendly.
Google data studio - Creating automated reports for web analytics. It’s very important for optimisation purpose.
Hotjar - Heat maps for website. A great tool for optimisation, which records the users actions on your landing page.
YT2FB - The known war between Facebook and Youtube made youtube links load without a preview option inside the feed. This website creates local links which allows preview.
The design is very simple and there’s only one call to action: Paste your youtube link. As simple as it can get.
WEBSITES I (ALMOST) LIKED:
PixelPerfect - Israeli web magazine about digital design. The reason it didn’t get to my list is that it holds many articles and tips about design - although it lack of good design for itself.
Eco - Web platform for creating interactive videos - This is a nice tool for creating clickable Facebook videos (just like in youtube). This is great for conversion purpose - the only thing is it works well on home computers, android but in order for it to work on an iPhone - you must download an app first.
The website's design is very nice: Great colours, nice animations, beautiful scrolling effect.
BeLive - Web platform for creating multicam social live broadcasts. Works very well, but its very simple (I find it too simple) and lack some personalisation.
CoSpaces - Web platform for creating VR Worlds. It’s great for creating VR experience, and theres an option to take its code and embed it in a website. Needs some fine tuning with textures.
PowToon - Web platform for easy creating animation videos. Very simple (too simple), but works great on a low budget.
WEBSITES I CREATED:
For the past 3 years I've been working for Greenpeace, and here are a few pages from that period (since the world of landing pages changed a lot in the past few years I didn't include websites older than that):
VIDEOS I CREATED:
Ma Basir - I’m not a master chef. This website gives great recipes searched by its ingredients.
Each button has its own unique analytics code - so we could optimise the page later on.
The landing page keeps WIX graphic palette of colours, and also delivers HowTo videos in order to show the simplicity of creating a website.
I created a conversions campaign. At the beginning the campaign would run as "clicks" campaign (in order to get vital information for conversions) on a low budget and then start optimising for conversions.
Inside the campaign there are 2 adsets for different groups:
1. People who own or manage a small business AND interested in making a website.
2. Artists who are looking to build their own website.
Apparently there are many artists who find WIX as the best answer for their needs and we need to get to them.
Each asset tests few types of images and text.
The best practice to get cheaper impressions is using short videos for the ad. For example: Pan right on pictures in a gallery till it reaches a computer with a win gallery loaded.
Pan right on wedding dresses till we see the open laptop with the WIX page.